We Craft Your
Brand Identity

What do you need?

NAMING FOR A NEW BRAND

We guide you through the process of creating a compelling brand name by following a structured methodology.

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CREATE THE IDENTITY OF A BRAND

We determine the design development required for your brand based on the specific needs and goals of your project.

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Naming development

Key Principles for a Successful Brand Name

9 Essential Principles or Laws of Brand Naming

  1. Coherence: The brand name should align with the overall brand architecture of the company.
  2. Streamline and Synthesize: A strong brand name should effectively convey and summarize a brand's story.
  3. Distinctive and Unique: The brand name should stand out, be differentiated and one-of-a-kind.
  4. Timeless and Adaptable: A brand name should be timeless and able to adapt to the growth or expansion of the company.
  5. Evocative and Suggestive: The brand name should evoke and hint at the brand's values, making it easy to associate with the brand.
  6. Memorable and Noticeable: The brand name should be easy to remember and catch the attention of the audience.
  7. Credibility: A strong brand name should not only establish credibility in its current category, but also position the brand for future expansion by evoking trust and authority.
  8. Registrability: Ensure that the chosen brand name can be legally registered and protected. Conduct thorough research to avoid potential conflicts with existing trademarks, and to ensure the name can be secured for future use.
  9. Avoid Negative Connotations: Thoroughly research and consider any potential negative associations or connotations that the brand name may have, both within the target market and internationally, to ensure it does not harm the brand's image or reputation.

Steps to create a brand naming

1. Define Attributes: 

Clearly identify the key attributes of your brand or product by identifying the 5 main adjectives that best describe its personality or characteristics.

2. Establish Brand Promise:

Clearly define the unique benefit that your brand offers to its target audience, and how it will fulfill a meaningful need or desire.

3. Understand the Competition: 

Research and analyze the competition, identifying key players in the market, their brand positioning and messaging, and how they differentiate themselves from their competitors."

4. Define Product Category: 

Clearly identify the product category in which your brand will compete, including the industry it belongs to, the primary and secondary competitors, and the buying cycle of the category (fast or slow) and whether the purchase is based on rational or emotional factors.

5. Generate and Evaluate Name Ideas:

 Come up with a list of potential brand names, taking into account the brand promise, attributes, and target audience. Evaluate each name against criteria such as memorability, registrability, and potential negative connotations, and narrow down to the most suitable options.

6. Categorize the Names: 

Group the potential brand names into different categories, such as descriptive, acronymous, abstract, suggestive, etc. This will help you to evaluate the names more effectively and understand which category aligns best with your brand's attributes, promise, and target audience.

7. Evaluate the Name:

 Carefully evaluate the chosen brand name against the following criteria:
→ Distinctiveness: Is it unique to the market?
→ Conciseness: Is it simple and easy to remember?
→ Relevance: Does it align with the product or industry category?
→ Pronounceability: Is it easy to spell and pronounce?
→ Resonance: Does it connect with the target audience?
→ Scalability: Does it have potential for brand expansion?"

Benefits of following these steps: 

The benefits of following these steps in the brand naming process include not only the ability to identify and select the most suitable name, but also the opportunity to solidify the brand's strategic foundation. A well-chosen brand name should align seamlessly with the brand's attributes, benefits, values, and personality.

Ready to roll?

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What is the typical timeframe for developing a brand name?

10 a 15

Days

The duration of the brand naming process can vary depending on the level of clarity and direction provided by the client regarding their desired brand name and related aspects.

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Brand Identity Development

What is Brand Identity?

Brand identity refers to the management and creation of a company or business's visual and verbal elements, which come together to create a unique and recognizable brand. This includes elements such as:

  • A defined communication style.
  • Clear and specific goals to be achieved.
  • A comprehensive portfolio of products and/or services.
  • Distinctive and differentiated values that set the brand apart from its competitors.

NEEDED QUALIFICATIONS:

→ Patience in understanding that the branding process may take time.

→ Strong project management skills to organize and execute the necessary actions.

→ Accountability to meet established deadlines.

→ Resilience to adapt and pivot if necessary.

→ Passion for branding and a genuine understanding of the importance of creating a brand that resonates with both the target audience and the company's values.

How to Create a Brand Identity: A Step-by-Step Guide

1

Define Objectives: 

Before beginning the branding process, it is important to establish clear objectives, expectations, and values that will guide the development of the brand identity.
2

Identify Keywords: 

Define the relevant keywords that accurately reflect the brand and its products/services. This will help to guide the overall branding strategy and messaging.
3

Message

Establish a clear and consistent message that will be communicated throughout the development and promotion of your brand. This message should align with your brand's values and goals and be easily understood by your target audience.
4

Define Core Values: 

Identify the values that will be conveyed through the new brand's design, and ensure they are consistently present.
5

Establish Communication Tone: 

Determine the appropriate tone for brand communication, whether it should be formal or more casual.
6

Design and Image: 

Define the visual identity of the brand through the use of logos, typography, colors, and other design elements.
7

Select Communication Channels: 

Choose the appropriate platforms (e.g. Instagram, Facebook, LinkedIn) for the brand's presence.
8

Create an Editorial Calendar: 

Develop a plan for promotional activities by creating a content calendar.
9

Develop a Social Media Content Calendar: 

Create a plan for the type of content and schedule to be posted on social media platforms.

What is the typical timeline for
creating a brand identity?

15 a 30

Days

The duration of creating a brand identity varies depending on the scope and complexity of the project, as well as the number of visual elements required for the brand.
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-Steve Jobs-

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